Welcome to CHANEL Airlines! And with that I would like to share with my ‘flight’ to view and shop the Chanel SS 2016 collection last week. Lots of photos I took, but first, the story behind this installation:
The punchy and playful CHANEL Spring-Summer 2016 mise-en-scene will be transported from Paris to the hip concept store Pedder on Scotts in Singapore, from March 24 – April 3, 2016. The CHANEL x Pedder on Scotts pop-up marks the first time the Parisian House has partnered with a multi-brand space on Singaporean scene.
Inspired by the design codes of an airport terminal, the CHANEL installation sees Pedder on Scotts’s expansive corner windows and façade blanketed with iconic double C’s, cast in the airline graphics seen throughout the Spring-Summer 2016 collection. Inside the store, the journey continues: customers will arrive via escalator to the CHANEL Airlines ‘takeover’ of the first-floor corridors, where a fun-filled shopping journey passes a conveyor belt, laden with the new luggage and leather goods collection, and booths manned by mannequins decked out as stewards and stewardesses.
Graphic and modern, the luggage works back with the motifs – the tri-colour palette, aeroplane print and arrow signs – that Karl Lagerfeld humorously employs throughout the Ready-to-Wear. For street-smart frequent flyers who like to transit in style, comfort and elegance combine this season: diaphanous skirts are layered atop breezy pants, while patterned knit top-and-pant combos offer a chic take on in-fight leisure wear.
The Spring-Summer 2016 wedge sandals, which mirror the laid-back ease of the season, are also on show, as are a selection of J12 and Première watches, including the latest J12 Mirror and Première Rock Pop. A limited offering of CHANEL beauty products – Rouge Coco Stylo in ‘Histoire’ and Le Duo Vernis Longue Tenue, in vibrant Vernis ‘Rouge Essentiel’ alongside the vivid blue hue, Vernis ‘Marinière’ – further enhance the colours of the collection, in a final salute to the CHANEL Airlines theme.
CHANEL x Pedder on Scotts runs from March 24 – April 3, 2016.
PEDDER ON SCOTTS
LEVEL 2 SCOTTS SQUARE
6 SCOTTS ROAD
10 AM to 9 PM